Kenneth Ang Employee benefits strategy & design
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For founders, business owners, CEOs and senior management

Your premium went up. Restructure the plan, keep your best people.

Most companies either pay the increase or cut cover across the board. There's a third option. I look at your renewal the way a CFO would: what's driving the cost, what's in your control, and how to restructure so the money goes where your people actually see the value.

Book a 30-min call What drives premiums
Renewal notice Group insurance
Last year
This year
What's behind the number?
Claims? Team changes? Medical inflation? Plan design: in your control

What usually drives a premium increase

Some of these you can't change. Some you can, and that's where the conversation starts.

Partly in your control

Your claims experience

How much your people claimed compared with what you paid. A few large claims can move the whole renewal.

Worth understanding

Changes in your team

Headcount, age profile and dependants covered all affect how your group is priced.

Market-wide

Medical cost inflation

Healthcare costs rise for everyone. This part isn't about you, but it helps to know how much of your increase it explains.

In your control

Plan design

Some benefits cost more than your people value them. Others are worth more than they cost. Design is where you have the most room.

How I approach it
How I approach plan design

Spend where your people actually see the value

Restructure the plan around what your employees value most, so the same budget does more to keep the people who matter.

From my talk to CEOs and HR leaders, October 2026
Assumed cost of the wall for a good employee $21,900 to $28,200 a year
Cost of losing that person $180,000 to $360,000 once
From the real case in my talk. Cutting cover for key people to save on the premium can cost far more than it saves. This is an illustration only. Actual costs will only be quoted after a completed fact-finding process.
1
Find out what your people valueNot what the plan costs you, but what staff would miss if it were gone.
2
See where your premium actually goesLine by line, the way a finance team would read it.
3
Differentiate, so spend matches valueA solid base for everyone, and more for your key roles and top talent. Benefits that scale with the cost of losing someone make sense to your finance team, and give your people something to work towards.
Example structure
Key roles + top talent
Managers
All staff (base)
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Kenneth Ang

"Money should be spent where it matters. When I see a renewal notice, I want to know what's behind every line, and so should you."

What happens on the call

1

You pick a time

30 minutes, by video or phone. Have your renewal notice or current premium breakdown handy if you can.

2

We walk through the increase

What's driving it, what's in your control, and which benefits your people value most.

3

You leave knowing your options

Restructure, renew as is, or a mix. If renewing as is makes sense, I'll tell you.

Book your 30-minute call

Pick a time that suits you, or leave your details and I'll reach out.

30 minutes, by video or phone. You'll get a calendar invite with reminders.

Kenneth Ang
About me

I look at benefits the way a CFO would

I spent nine years in corporate life on the receiving end of best-in-class employee benefits. I saw first-hand how the right benefits keep good people in a company, often better than the usual salary adjustment.

So I start with the numbers: what your plan costs, what it's worth to your people, and what it saves you when they stay.

Before you book

Can you lower my premium?

Not always, and I won't promise it. What I can do is show you what's driving the increase, which parts you can influence, and what a restructured plan would look like, so you decide with the full picture.

Will restructuring mean cutting my staff's cover?

Not necessarily. The aim is to spend where it counts: a solid base for everyone, with the benefits your people value most protected, especially for your key roles. Every change is your call, with the trade-offs laid out.

Is this a sales call?

It's a conversation about your renewal. If renewing as is makes sense, I'll say so. If there's a better structure, I'll show you, and you decide whether to take it further.

My renewal is months away. Is it worth talking now?

Yes, whenever your renewal is. The earlier we talk, the more room you have to plan a restructure properly instead of rushing it in the weeks before renewal. If it's still a year away, we can map out what to adjust and when.

Book a 30-min call